For Suppliers & Brands

Why the Service Deli?

The service deli is one of the most influential and highest-margin departments in the store. Products are introduced, sampled, and recommended at the counter — not just shelved. For brands, that means direct access to engaged buyers and a premium environment that positions your product as a fresh, quality solution.

Where Your Product Fits

ServiceDelis connects your brand with the right departments and decision-makers across the deli and prepared-foods set.

• Sliced Meats & Cheeses — premium selections for the service counter
• Prepared Salads & Sides — fresh, made-daily offerings
• Rotisserie & Hot Foods — ready-to-serve comfort foods
• Grab-and-Go & Meal Solutions — convenient meals for the time-pressed shopper
• Olive & Antipasto Bar — bold, build-your-own specialty items
• Soups, Broths & Specialty Finds — warm, wholesome, and unique

How It Works

1. Introduce your product — tell us about your brand, category, and the deli set you fit
2. Match to the right buyers — we align you with the right departments and decision-makers
3. Showcase & connect — department-based exposure and buyer outreach put you in front of retail
4. Drive velocity & scale — turn deli placement into broader distribution and measurable sales

Need to Get Retail-Ready?

The Contract Manufacturing Alliance connects you with vetted manufacturers, co-packers, private label partners, and food innovation centers — making it easier to develop, produce, and scale great products.